Why We’re Building Content Blocks

There’s a big change coming to WordPress, and it holds a lot of promise for content creators. So much promise that the project driving the change is named Gutenberg, after the man who revolutionized book production by inventing the printing press. On a smaller, but still revolutionary scale, project Gutenberg is updating the way WordPress users create, edit and publish content within WordPress software. This revolution has many planned stages, but the first stage, currently scheduled for Spring 2018, is overhauling the editor experience.

The current WordPress editor
The current WordPress editor

Gutenberg content blocks – how the WordPress editor (and more) is changing

The editor overhaul addresses a common pain point for WordPress users: it’s difficult to compose rich posts and beautiful layouts without extensive developer knowledge. To alleviate this problem, the Gutenberg project re-imagines the way we create content in WordPress. Once the project is released, users will create content form of content blocks.

Morten Rand-Hendriksen explains WordPress content blocks well in his post, How Gutenberg Will Shape the Future of WordPress:

“Gutenberg is a comprehensive reimagination of content creation and editing both in terms of user interface design and structural approach. Rather than treating an article as a blob of content where selected segments (words, sentences, paragraphs, blockquotes, images, captions, etc.) are treated as units of a larger whole, each segment is its own “block” which can be assigned a type, moved around, and handled with relative independence.”

As Morten indicates, WordPress content blocks will allow users to string together various pieces of a post – including images, galleries, videos, quotes, paragraphs, lists, even widgets – with enormous flexibility. They’ll be able to drag and drop these blocks, not to mention transform their appearance, without any plugins, developer assistance, or shortcodes. Exciting, right? See videos below to view the WordPress Gutenberg project in action.

This opportunity should be your opportunity

Because our careers are based on complementing WordPress advances and serving those who use the software, we’re taking steps to understand Gutenberg deeply, like like we do the rest of WordPress. That’s why we decided to build custom content blocks for WordPress.

Each of our WordPress content blocks will be beautiful, elegant and suited for your layout, whatever that may be. This, after all, supports WordPress’ promise to provide you with the software you need to create a beautiful site. WordPress was created for you, so we believe a WordPress opportunity should be your opportunity as well.

Where we’re headed with our content blocks

To build our custom WordPress content blocks, we’re actively developing and exploring ideas that will complement what’s being imagined by project Gutenberg team. Some of our key focuses include: flexibility, greater degrees of customization and consistently beautiful layouts. We’re aiming to maximize both the design and development opportunities afforded by project Gutenberg so non-technical users and developers alike can get the most of this update.

Content blocks for non-technical WordPress users

If you’re not a developer, our content blocks will help you design the website you have in mind with greater ease. You’ll have access to more stylized blocks and you’ll be able to quickly and easily string together cohesive designs, without shortcodes or developer support.

Content blocks for WordPress developers

If you’re a developer, you can use our content blocks as is, or adjust the product to match the designs you’re building for clients. Save time you could be spending on other parts of the project with our ready-to-use content blocks.

Everyone, all together now

Lastly, to make these custom content blocks a success, we’ll need a bit of input from you (yes, you!). What kind of blocks would benefit you, your business or your clients? What crazy ideas do you want to see us build? Let us know on the feature page and we’ll see what we can make it happen!